We publish a newsletter for marketers and other friends when we
feel like it -- which is usually 3 or 4 times a year. Observations
has been published
for about 15 years now and we have recent issues in pdf format.
We’d be happy to e-mail you one, or send a hard copy. Contact us if you
have a particular interest or if you want to be added to the mailing
list. Here are selected recent issues, with the main
Do-It-Yourself Online Marketing -- the cutting edge of what's going
on... online. Also notes about the value of brand loyalty.
October 2005: Art Posters as
Advertising -- Notes on the great advertising posters from
1890 to 1940, and the boom in bicycling around 1900. Latest
from Tom’s Burned Down Bar.
June 2005: Rain, Cold and Price
Tsunamis -- Commentary on “The Great Wave: Price
Revolutions and the Rhythm of History” by David Hackett-Fischer. Fun
facts about gold, money, drinking and the black plague.
January 2005: How to hire marketing people --
Six things to look for if you want to take a marketing group from
ordinary to excellent. Also, some insights into "executive
skills" and the "post-factual" society.
September 2004: What We Do When We Do Advertising --
Definitions of "advertising;" what the term really means.
May 2004: What's New? --
Comments from guest speakers in my creative strategy class about
trends they see in current advertising. Also, thoughts on
advertising effectiveness -- or not.
February 2004: The Advantages of
Outsourcing -- tales from the front lines; unusual
outsourcing projects. Also, political imagery; the U.S.
Navy's first Jounalism school; "Poet Laureate of Linden Hills"
December 2003: The True Measure of an
Ad -- how do you measure advertising? Why
does so little advertising get measured? What can we do about it?
Also, the most powerful statements in business, and a DM campaign
with a 9500% ROI (!).
September 2003: Managing
Marketing, part 2 -- more insights into how marketing can drive
business strategy. Also comments on market research, and where
"rule of thumb" came from.
July 2003: Managing Marketing, part 1 -- insights from a graduate class in
marketing management. Also, nominations for the 5th marketing
P and a very strange roadside park in Wisconsin.
May 2003: A Changing Profession?
-- comments from guest
speakers in my graduate advertising strategy class about the
long term effects of the current recession. Also, the seven
deadly sins of web sites.
March 2003: By The Numbers
-- two recent B2B campaigns
provide real world data on the effectiveness of direct mail and
email marketing. Also, comments from the new head of the
January 2003: You Talkin’ To Me?
-- why is it that so many advertisers ignore older, richer consumers
and target demographics where “the money is not?" Also, are cycles good
November 2002: Nurturing Our Nature -- a report on the 2002 Nobel
conference on the roles genetics and environment play on human
September 2002: The Death of Branding -- what branding really is
about, and what it’s not. Also the latest pearls of wisdom from Tom’s
Burned Out Cafe.
June 2002: After
the Fall -- comments from marketers about the real effects of 9/11.
Also a review of Malcolm Gladwell’s The Tipping Point.
April 2002: The Story of O -- an appreciation and commentary on
advertising great David Ogilvy and a review of Paco Underhill’s Why We
Buy: the Science of Shopping.
March 2002: Advertising in Recessions -- what to do in economic
downturns, whether you’re an advertiser or an advertising professional.
May 2001: What’s New? Comments from Class -- selected comments from
guest speakers in my graduate class on how new technologies are
affecting the business.
February 2001: Waaazzzuupp with Writing? -- is writing getting
worse? Or does it just seem that way?
June 2000: The
Education Dilemma -- comments from a class on quality and
in business and educational organizations.
February 2000: The Play’s the Thing -- how marketing is like acting.
Got a question? Want
to see a copy of Observations? Contact us: email@example.com
Wilhide & Company