I teach a class in the Master of Business Communication (MBC) program
in the College of Business at the University of St. Thomas. The class is
called “Creative Strategy in Advertising” and it’s about getting
to excellence in the creative side of the business. It’s designed for people
who manage creative professionals, work with ad agencies or just want to
de-mystify this part of the business.
MBC program is an excellent option for people who want to enhance their
professional capabilities as business communicators -- worth checking out.
You may also want to look into the new mini-MBC program offered through the
St. Thomas Management Center. It's a quick, easy way to round out (or
refresh) your business communications skills.
For details of the MBC program go to: www.stthomas.edu/mbc
If you would like a copy of the reading list, or have other questions,
contact us: firstname.lastname@example.org
Note: I usually teach in the spring and the class sometimes fills up
early. If you’re interested in taking it, plan ahead.
If you’re a student or ex-student and want to get in touch, call me
at 612-926-3939, or use email, email@example.com
Wilhide & Company