St. Thomas class

St. Thomas Class

I teach a class in the Master of Business Communication (MBC) program in the College of Business at the University of St. Thomas. The class is called “Creative Strategy in Advertising” and it’s about getting to excellence in the creative side of the business. It’s designed for people who manage creative professionals, work with ad agencies or just want to de-mystify this part of the business.

The MBC program is an excellent option for people who want to enhance their professional capabilities as business communicators -- worth checking out. You may also want to look into the new mini-MBC program offered through the St. Thomas Management Center. It's a quick, easy way to round out (or refresh) your business communications skills.

For details of the MBC program go to: www.stthomas.edu/mbc

If you would like a copy of the reading list, or have other questions, contact us: wilhide@skypoint.com

Note: I usually teach in the spring and the class sometimes fills up early. If you’re interested in taking it, plan ahead.

If you’re a student or ex-student and want to get in touch, call me at 612-926-3939, or use email, wilhide@skypoint.com .